Built on
the rock.
They called him the Rock. Not for the highlights — for the constancy. Rookie of the Year in 1989. Six All-Star teams. One-third of Run TMC beside Tim Hardaway and Chris Mullin. Olympic gold in Atlanta in ’96, a ring with the 2002 Lakers, the Hall of Fame in 2014. Fourteen seasons, built the unglamorous way: take the game apart, study the pieces, put it back together until it holds up every night against the best in the world.
What the résumé doesn’t show is what drove it. Mitch Richmond has always needed to know how things work. That curiosity never retired.
Planet Roc Technologies is where it lives now. Mitch and his team work hands-on with the frontier models — OpenAI, Anthropic, xAI — building custom software for the world he knows best: the NBA, the agencies that run the business of sport, and the small and mid-sized companies run by people who grind the way he did. He’s starting where trust already exists — his own network, three decades of relationships in and around the league — because that’s how he’s always worked: earn it up close, then deliver every night.
They called him the Rock. Planet Roc is what he’s building on it.
