PLANETRoc.
Three
planets.
One umbrella. Three sub-planets. Sports Impact. Nutrition. AI. Each is its own orbit — its own audience — connected by Mitch's voice.
Mitch
Richmond
NBA Champion. Hall of Famer. Olympic medalist — bronze '88, gold '96. 0 seasons. Planet Roc is Mitch's space to recognize athletic greatness, share what works for health and longevity, and unpack sports technology — especially AI — in a way everybody can use.
"Planet Roc is my planet, my vision. Everything under that umbrella is built on purpose."
Sports
impact.
The game gave Mitch everything. This is where he gives it back — growing basketball culture far beyond the NBA map.
Singapore.
Mitch's most recent trip: Singapore — on the ground fostering basketball culture across Southeast Asia. The next generation of the game, growing globally.
Four
screens.
Each show is its own canvas — its own light, its own pace, its own audience. Scroll through the reel.
· 01 · In Dev
Hoops
Peer-to-peer with NBA legends. Piloted by Mitch.
· 02 · Concept
Plant-Based
Flip-the-dish with athletes who eat differently.
· 03 · Concept
Frontier
Conversations with the builders of the next intelligence.
Mitch's
plant-based universe.
Mitch's plant-based corner — the spots, products and recipes he actually lives by — now has its own home: Flip the Dish.
Flip the Dish
Mitch's plant-based world — the restaurants he loves, the products he stocks, and the recipes he cooks. Type any dish and it flips plant-based on the spot.
AI, with
Mitch.
A collaborative AI experience is in development for Planet Roc — built with Mitch, shaped by his voice. Sports technology, made usable for everybody.
Mitch
live.
Unfiltered, unedited, in the moment — a live series with Mitch is on the way.
Coming this
summer.
A live series with Mitch — launching this summer. Dates, format and guests to be announced.
Roc
merch.
The first Planet Roc drop is on its way — to planet earth.
001
003Be first in line when the drop goes live.
The Roc
vault.
The tape doesn't lie. Long-form conversations, live TV and archival runs — the Mitch Richmond record, in his own words.
Legendary Conversations
6 tapesLong-form sit-downs. Mitch with the legends — Run TMC, the Kings years, the ring, the medals.
In The Game
6 tapesLive TV, archival runs, forums and frontier tech — Mitch in the moment.
Ride with
Mitch, daily.
The universe updates here first — Mitch is on Instagram every day.
Stay in
the orbit.
Subscribe for new episodes, drops, and the occasional dispatch from Mitch.