PLANETRoc.
Three
planets.
One umbrella. Three sub-planets. Sports Impact. Nutrition. AI. Each is its own orbit — its own audience — connected by Mitch's voice.
Mitch
Richmond
NBA Champion. Hall of Famer. Olympic medalist — bronze '88, gold '96. 0 seasons. Planet Roc is Mitch's space to recognize athletic greatness, share what works for health and longevity, and unpack sports technology — especially AI — in a way everybody can use.
"Planet Roc is my planet, my vision. Everything under that umbrella is built on purpose."
Sports
impact.
The game gave Mitch everything. This is where he gives it back — growing basketball culture far beyond the NBA map.
Singapore.
Mitch's most recent trip: Singapore — on the ground fostering basketball culture across Southeast Asia. The next generation of the game, growing globally.
Four
screens.
Each show is its own canvas — its own light, its own pace, its own audience. Scroll through the reel.
· 01 · In Dev
Hoops
Peer-to-peer with NBA legends. Piloted by Mitch.
· 02 · Concept
Plant-Based
Flip-the-dish with athletes who eat differently.
· 03 · Concept
Frontier
Conversations with the builders of the next intelligence.
Mitch's
plant-based universe.
Mitch's plant-based corner — the spots, products and recipes he actually lives by — now has its own home: Flip the Dish.
Flip the Dish
Mitch's plant-based world — the restaurants he loves, the products he stocks, and the recipes he cooks. Type any dish and it flips plant-based on the spot.
AI, with
Mitch.
A collaborative AI experience is in development for Planet Roc — built with Mitch, shaped by his voice. Sports technology, made usable for everybody.
The game runs
on software now.
Planet Roc builds custom software for the business of sport — for agents, professional agencies, and franchises. The same standard we hold on screen, applied to the systems behind the game.
They called him the Rock. Not for the highlights — for the constancy. Rookie of the Year in 1989. Six All-Star teams. One-third of Run TMC beside Tim Hardaway and Chris Mullin. Olympic gold in Atlanta in ’96, a ring with the 2002 Lakers, the Hall of Fame in 2014. Fourteen seasons, built the unglamorous way: take the game apart, study the pieces, put it back together until it holds up every night against the best in the world.
What the résumé doesn’t show is what drove it. Mitch Richmond has always needed to know how things work. That curiosity never retired.
Planet Roc Technologies is where it lives now. Mitch and his team work hands-on with the frontier models — OpenAI, Anthropic, xAI — building custom software for the world he knows best: the NBA, the agencies that run the business of sport, and the small and mid-sized companies run by people who grind the way he did. He’s starting where trust already exists — his own network, three decades of relationships in and around the league — because that’s how he’s always worked: earn it up close, then deliver every night.
They called him the Rock. Planet Roc is what he’s building on it.
Digital AI Brain
An always-on AI brain built around a sports professional’s world — contracts, deals, schedule, brand, and network — powered by the frontier models and tuned to how the business of sport actually runs.
Flagship Sites
Agency flagship websites and athlete personal-brand microsites — cinematic, fast, built to convert.
Roster Command
Client and roster management dashboards — contracts, timelines, and the deal pipeline in one view.
NIL & Endorsements
NIL, brand-deal, and endorsement platforms — from deal intake to deliverable tracking.
Franchise Ops
Franchise operations software — scheduling, CRM, and growth engines that run the front office.
AI Concierges
AI assistants and content engines — voice and avatar concierges, automated media at scale.
Live Data
Live data and analytics dashboards — the numbers that matter, in real time.
Mitch
live.
Unfiltered, unedited, in the moment — a live series with Mitch is on the way.
Coming this
summer.
A live series with Mitch — launching this summer. Dates, format and guests to be announced.
Roc
merch.
The first Planet Roc drop is on its way — to planet earth.
001
003Be first in line when the drop goes live.
The Roc
vault.
The tape doesn't lie. Long-form conversations, live TV and archival runs — the Mitch Richmond record, in his own words.
Legendary Conversations
6 tapesLong-form sit-downs. Mitch with the legends — Run TMC, the Kings years, the ring, the medals.
In The Game
6 tapesLive TV, archival runs, forums and frontier tech — Mitch in the moment.
Ride with
Mitch, daily.
The universe updates here first — Mitch is on Instagram every day.
Stay in
the orbit.
Subscribe for new episodes, drops, and the occasional dispatch from Mitch.